Guillermo Peña is a political economist focused on economic development through the private sector. He is President of Fundación Eléutera, a nonprofit free-market thinktank, founded in 2013. In the private sector, he is President of Orchid Properties, a special economic zone development company, and Managing Partner of Blackbeard Media Group, a brand and strategy firm. He also serves as a non-profit board member of the Free Zone Association of the Americas, Asociación Nacional de Industriales (Honduras), and as the Vice Chair of the Honduran Electricity Market Operator (ODS).